Barmy Army

CRM & E-commerce

The client

The Barmy Army – England’s loyal and highly vocal cricket supporters club – is known across the world. Founded on the 94/95 tour of Australia, the Barmy Army has been supporting the England cricket team for well over 20 years both at home and abroad.

The project

The Barmy Army is a subscription-based supporters club which has morphed into a travel agency and ticket bureau for England’s matches both home and abroad. Their previous website didn’t have the capability for expansion into these new areas nor did it reflect the professionalism of the organisation into which it has grown.

The solution

We worked with the Barmy Army to design and develop a bespoke ticketing solution and e-commerce store which enabled the client to grow their client-base and increase sales of merchandise, tickets and tours. Coupled with our email marketing solution, the Barmy Army have been able to upsell their offerings and carry out drip-feed marketing to all their members.

Features

Tracking and monitoring of all customers sales journey from initial enquiry through sales funnel
Automation and sales tools to sell more efficiently
Extensive reporting suite with customisable reporting formats
eport builder customisable by different users
Accurate forecasting
Company-wide pipeline visibility
Smart workflows customisable to follow your proven processes
Integration with productivity tools
360 degree view of all customer activity and company touchpoints
Scheduling of tasks and setting of milestones for completion with email alerts
Audit trail of all activities by user

Client Testimonial

“The website built by the guys is so much more advanced than what we’ve had in the past and really fits the bill as the Barmy Army continues to grow. The team are ultra-responsive and great to work with. With the site, we’ve been able to integrate with our partners – Rewards for Cricket – where our members benefit from loyalty points from their purchases through our site. When we had some extra last-minute tickets for the Cricket World Cup Final (hosted in England, summer 2019), we were able to contact all our members through the email marketing system and offer extra tickets only 12 hours before the final commenced – selling them all within minutes!”

James Wilkinson, Barmy Army

Solutions